Problem:

Many young adults are workaholics and feel there is not enough time for the small things they used to enjoy. 

Facts:

It is reported that 58% of 18 to 34-year-olds say their stress on most days can be “completely overwhelming”. With 69% of all adults in the U.S. saying they enjoy watching sports games live, there is a disconnect between the intense work culture in America and Americans wanting time to sit down and watch their favorite sports live. 

Target Audience:

18 to 34-year-old social streamers who are hyper-connected to their community, educated, and well-off in their early careers. 

Big Picture:

Working hard to be successful should not mean you can’t enjoy the little things you used to love, like sitting down to watch your favorite sports teams each week. There is an oversaturation of streaming services right now, but YouTube TV stands out with more top channels than any competitor at their price. Using YouTube TV’s Key Plays feature, sports fans can be shown the big plays they missed as they get caught up to the live stream so they never feel left out. With Key Plays, the highlights will be waiting at home so sports fans can continue to live in their moment.

Objective:

To convince social streamers that YouTube TV is the cheat code for live streaming.

Tagline:

We’ll save the big moments so you don’t miss yours.